Direct Line Car Insurance
52 Days Free!
What makes Direct Line a good deal better?
Order online and get 52 Days free car insurance in your first year.
· Named driver no claims discount
· Insure your second car with us and receive a further discount
· Uninsured driver promise - if you're hit by an uninsured driver, we'll cover your excess and it won't affect your no claims discount
· Take the hassle away when you choose our repairer - free collection and delivery, repair work guarateed for 5 years and your car cleaned inside and out
Direct Line car insurance - a good deal better
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Direct Line is a division of the Royal Bank of Scotland Group that specialises in selling insurance and other financial services over the phone and internet.
It was the first telephone insurer in the UK when launched in 1985 by founder Peter Wood, and soon became the UK's largest provider of motor vehicle insurance. Its head office is located in Croydon, but the company also has offices in Glasgow, Bristol, Birmingham, Leeds, and Manchester. Overseas, the division has expanded into Spain, Germany, and Italy.
Direct Line is particularly known in the UK for its distinctive logo, a red telephone on wheels, which is used extensively in advertising, although recently, this has been accompanied by a mouse to reflect changes in purchasing habits through the internet. In a 2009 advert, the phone and mouse appeared together, Stephen Fry provided the voice of the phone and Paul Merton did the voice work of the mouse.
Products include home insurance, home emergency cover, pet insurance, travel insurance; as well as a range of financial products under the DLFS umbrella.
Direct Line also runs a roadside recovery service, which operates under the name of Green Flag. Green Flag is the third largest vehicle accident and breakdown company in the UK. Green Flag's head office is at Pudsey in Leeds. It operates a 24-hour call centre for vehicles in distress. In 2005, Green Flag took its ten millionth call.
